A virtual reality 'hunting game', based in Cyprus and designed as an advertising tool for corporate giant Rothmans.
The hunting game was developed for Rothmans and modelled on Cyprus. The purpose of the game was to shoot various creatures, earning points for successful hits.
Players wore a virtual reality helmet and held a modified full-sized shotgun. The VR helmet tracked the head movements, as the user aimed the model shotgun crosshair at the targets. The player followed a pre-defined path within two levels, set in a mythological cave environment and in Cyprus woodland, shooting to achieve the highest score possible.
Rothmans ran this as a two-year advertising campaign, designed to appeal to a specific market in Cyprus. The timed games were hosted from a custom built truck and crowds of people were encouraged to watch on large TV screens outside while contestants competed for the highest score.
The following lists the various roles, skills and responsibilities involved in producing this project, alongside details of certification and awards achieved, standards followed, association memberships, applications and computer languages used, network infrastructures and mentions in press and publications.