Screenshot - Example Email - Unavailable
Screenshot - Example Email - Unavailable
Screenshot - Example Email - Unavailable
Intranet & Digital Media
Citibank - CitiFlow Email Campaign
An email marketing campaign, designed to personalise information to recipients and allow the sender to track mail and analyse the results.
Status: Completed
Date: September 2000 - August 2001
Demo: Registered Users Only
Sourcefiles: Administrator Users Only
Date: September 2000 - August 2001
Demo: Registered Users Only
Sourcefiles: Administrator Users Only
The email campaign was set-up and developed, using Premiere Global Services software 'messageREACH', to send out personalised financial information from Citibank's CitiFlow system. The emails were sent to subscription-based clients and Citibank was able to track the emails and passively monitor the area of interest to each recipient.
Images
Metadata
The following lists the various roles, skills and responsibilities involved in producing this project, alongside details of certification and awards achieved, standards followed, association memberships, applications and computer languages used, network infrastructures and mentions in press and publications.
Summary
Designed and setup from specific brief, with responsibility for ensuring the campaign reached the required recipients.Intranet Clients
Anite plc is a software supplier for the wireless and travel industries. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
Citibank, one of the major international banks, is the consumer banking arm of financial services giant Citigroup.
The Disposals Services Authority (DSA) provides customers with an agreed, effective and efficient disposals and sales services in order to support UK defence capability.
Northgate Information Solutions Limited is a market leader in providing specialist software, outsourcing and information technology (IT) services to the human resources, local government and public safety markets.
The Royal Air Force (RAF) is the aerial warfare service branch of the British Armed Forces. Formed on 1 April 1918, it is the oldest independent air force in the world.
- Anite
- Citibank
- DSA
- Northgate
- RAF Air Command
